Avi Goldman
AVI
GOLDMAN
Hi there! I'm a builder playing at the intersection of
CODE × CREATIVITY × COMMUNICATION
Founder, Parcel.io, acquired by Customer.io in 2022
Currently a Director at Customer.io, working on AI & creation tool development
Previously worked as a Software Engineer, Product Manager, Developer Advocate, and Designer
Starting my embroidery journey
Technology should make life richer
IT should automate the boring and enable the interesting. And that is not what we are doing as an industry. Let's change that.
Parcel
Industry-leading email creation platform
I founded Parcel in 2020 to give email developers and designers a tool that actually targeted fundamental problems of email development. Designers wanted creative control, but traditional email coding was tedious and error-prone. Pure drag and drop editors are built for the lowest common denominator, so lots of creativity is left on the cutting room floor and they don't let developers build the best messages. Parcel solved these core issues, with tools to bridge the design and code gap, fix email-specific issues, and allow teams to work together in a way they wouldn't be able to otherwise. In 2022, Customer.io acquired Parcel to bring its capabilities to a wider audience.
Odds are you've received an email created with Parcel.
Since then, I've been working with the amazing team to integrate Parcel's technology into our platform. I'm also driving the development of AI-powered content creation tools that help marketers be more creative and effective in the inbox.
Projects
Things I've built. Most are bad. Some are good. But they were all fun.
Complete
Completion is simply stopping
Professometer
A satirical Chrome extension that analyzes email professionalism with tongue-in-cheek AI scoring.
“Tech right now feels like insane, the dumbest timeline. Huge checks written to AI companies that solve problems that aren't important. Professometer is based on my friend Amitai's idea which I made in the spirit of what tech reads like right now.”
Can I Scrape
Can I Scrape is a tool to check if robots are allowed to crawl and index web pages.
“One of the alternative ideas I was considering instead of Parcel was around scraping. I built Can I Scrape as a way to dip my toes into the space. It was offline for a few years but I revived it in late 2025.”
Lightspeed Media
A bookmarklet to speed up any video or audio on the web with a single click.
“I hate listening at normal speeds. So I made this bookmarklet for myself and honestly this is the piece of code I've written that I've used most in my life. Literally multiple times a day.”
Dangerous Subjects
Preview your subject before you send to catch unfortunate subjects that your subscribers might see.
“I was working at SparkPost and was experimenting with free tools as a way to drive visibility within the email industry. This was a precursor to a lot of Parcel's marketing strategy.”
Archived
Because all things die
Happy Sending
A podcast mini-series that talks about all things email 💌
“I was curious about what the process of creating a podcast looked like, so my friend Isaac Kim and I made a mini-series to learn about how to produce a podcast. We chose email since we knew the space and could focus our efforts on the podcast production instead of research.”
Glitch Extension
A chrome extension that made it easier to remix glitch apps, import code from git, or start fresh. Glitch.me has since been shut down.
View →Should we chat?
Whether you're building tools for creators, have a random/weird idea, or just want to chat about making things — I'd love to hear from you.